History / Profile
In the year 1975 with a production capacity of 1500 pairs per day, Paragon made its humble entry into the Indian market. Kerala, the southernmost tip of the country was home to the young brand. Known as ‘Gods own Country’ or ‘Land of Rubber ’, Kerala has a 90 % share of India’s natural rubber production. In the year 1982, after gaining popularity in its home state of Kerala, Paragon began its passage into the other Indian states.
The company’s distribution of footwear is networked through 16 depots across India. Retail shop keepers are serviced by more than 300 distributors, delivering stocks to every corner of the country in the shortest possible time. The company strongly believes that its greatest strength is its staff and its distributors.
As a brand that sells all over the country, Paragon needs little or no introduction in the Indian sub-continent. While rubber footwear continues to be its leading product, the Paragon brand name brings its longstanding assurance of quality and durability to a full range of other footwear products made of Poly-urethane (PU), Poly Vinyl Chloride (PVC), Ethylene-vinyl acetate (EVA) and Thermo Plastic Rubber (TPR) soles too. Paragon also has an in-house footwear design team dedicated to creating new designs and models to keep up with market demand.
The Paragon Group of companies is considered No. 1 in the organized rubber footwear sector. Today, Paragon’s total production capacity (in-house) is 400,000 pairs a day. Apart from in-house production, the No.1 Footwear Company has also outsourced production of footwear in Bangalore, Hyderabad, Kottayam, Calcutta and other places. Therefore the total sales is approximated to 13,70,00,000 pairs each year. Catering to millions with the promise of long-lasting footwear, Paragon has grown to become the No.1 footwear brand in the country. Promoted by the Paragon Group of Companies, it has state-of-the-art ISO-9001 certified factories incorporating the latest in footwear technology at:
1) Kottayam, Kerala
With Paragon assuring durability, availability and quality, the brand has created a wide base of satisfied customers. Not only is the rubber footwear produced by the company bio-degradable, but also the packing material used is made of recycled paper in order to make it more environment-friendly. The PVC, EVA, & PU soles are all virgin polymers produced in-house to reduce health hazards. For this the company has taken great measures and has certified its factories as ISO 14001:2004. In addition to making high-quality footwear - Paragon Group, being the No.1 Footwear Company in India, also manufactures solid tyres and school bags. The solid tyres are specifically made for trolleys and other material movement equipment, like Fork Lifts, while the school bags from Paragon are made of high-standard, lab-tested Polyester.
Paragon has an ambitious expansion program and sales are expected to go up by 200% and more in the coming years. Paragon’s sales revenue is predicted to cross Rs.1100 crores [196 million US $ (at Rs 56 per US $)] in the financial year 2012-13. Paragon regularly exports its products to various countries including Italy, Africa and a few nations of the Gulf. Several new ranges of footwear, school bags and solid tyres are in planning. In order to see this aim achieved, the company has begun planning for additional production facilities and even installed SAP ERP system for all its business processes. Paragon aims at being the largest footwear brand in the country, not just in terms of volume and quality but in terms of sales revenue as well.
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